Homeless in Hollywood

Charity
Homeless in Hollywood
Project
Homeless in Hollywood
Location
London

Type
Impact
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Website

Summary

Well-known British actor and star villain in many-a-Hollywood movie Steven Berkoff (Beverly Hills Cop, Octopussy, Rambo) is joining the early celebrity pioneers who exhibit and sell their work virtually. Uniquely however, Steven is selling both signed physical versions of the photographs alongside a digital version of the work. Steven’s collection of 30 photographs “Homeless in Hollywood” will be exhibited in real life and als0 the metaverse from 11th April and all physical photographs will be signed and digitally twinned to a non-fungible token (NFT).

Digital art and NFTs began to take off in 2021 and are on a path to becoming integral to a new generation of artists looking to create and sell their art.  Sotheby’s already has its own dedicated platform selling NFTs of art created by crypto artists to digital collectors and rival Christie’s has already chalked up over $100 million in NFT sales.

Steven said: “At first, I had no idea of what the metaverse was and NFTs were a mystery, but I was approached about putting my photographs into a virtual exhibition and asked if I would be willing to join the meta revolution.  Having studied it, I became excited by this new way of selling art. I saw singers and actors like William Shatner, selling NFTs of personal items or their creations and thought – yes”.

Speaking about the photographs in the exhibition, Steven said his intention was to capture the true soul of people who wander the streets of Venice Beach in Los Angeles; homeless but who feel, who entertain, who make you cry all without makeup, cosmetic surgery and fake tans which so often defines the city of dreams.

Project